Escaping the Echo Chamber: Challenge Your Assumptions
June 16, 2010 Leave a comment
We tend to gravitate towards people like ourselves.
While it’s comfortable surrounding yourself with like-minded people, it is also a potentially dangerous manoeuvre in a startup.
Unknowingly limiting opinions can lead to one idea reverberating between narrow walls; never challenged with opposition, it’s never given a proper chance to expand and evolve.
As a founder you need to stop talking to yourself. Get out there and actively solicit new sources of feedback. Talk to potential clients and partners to get a sense of relevant trends and existing needs.
Escape the echo chamber – find people with counter perspectives. Test your predictions, gain knowledge from a variety of sources and welcome differing opinions. Look to have your assumptions challenged.