Leadership is about empowerment

If you’re going to be the leader, you need to lead.

Leaders are responsible for propagating the big vision for the company.

They sell the dream and inspire through passion.

They battle to maintain company focus and drive execution.

They set goals, align resources and push for success.

Most importantly, they are responsible for attracting top talent.

Recruit the best people and empower them to be great.

The central role of any leader is to inspire others to achieve.

Forget your competition

You’re wasting time worrying about your competition.
Many companies grow stale while watching and mimicking their competitors.
Founders become paranoid and reactionary at the expense of their own creativity.
Forget what others are doing.
Focus on what your customers need and how best to deliver.
Blaze your own trail and ensure you’re being driven by passion rather than fear.

 

Attitude is everything

A great startup is made up of “can do” people.
Individuals who proactively solve challenges, who naturally collaborate and actively support one another.
Teams need to have a shared passion for success and conviction about the business vision.
No leader can afford negativity to permeate their organization.
Negativity is a contagious disease that kills hope, enthusiasm and optimism as it spreads.
Eliminate naysayers immediately, whenever they reveal themselves, and hire only those with positive energy.
In a small company, attitude is everything.

Release often, release early

 

Many startups struggle with when to launch.
Desperate for perfection, founders often fall prey to fear and delay bringing their products to market.
Don’t agonize over having your full vision brought to fruition immediately.
Concentrate on simplifying your service to a smaller core and execute that.
Get feedback as early as possible and see criticism as key learning.
Aim for constant improvement and deliver ongoing iterations that continue to better the user experience.
Release often, release early.

Check your ego at the door

 

Creating a new product is a roller coaster of intense, rapidly changing emotions.
Euphoric epiphany and excited anticipation can quickly give way to unbearable anxiety, stress and paranoia.

A founders mindset can be both her greatest ally and her greatest foe.

User testing and feedback is a necessary and humbling exercise.
Critical analysis and scrutiny are required in order to improve the product and gain customer acceptance.
Egos need to be checked at the door in order to effectively solicit criticism and honest review.
Ensure that you’re not letting your pride get in the way of creating the best product possible.

 

Everyone Needs to be Able to Handle The Ride

Great companies start around a core of incredible people.

In a startup, the first few recruits are critical.

Beyond shared passion, vision and motivation – every one needs to be able to handle the ride.

Startups are hard.

Every one needs to be prepared to bleed, sweat and sacrifice.

Every one needs to be flexible enough to handle changing tides and tenacious enough to persevere despite ongoing difficulty.

Hire only those who are going to be relentless in their pursuit of success.

Build Your Narrative

Building a sales strategy for the first time is a daunting task for every startup.
Work on crafting your narrative through discussions with your potential audience.
Hone in key messages and iterate with every pitch.
Identify customers that have similar views, ambitions and focus on winning their support.
Early progress is made conversation by conversation, handshake by handshake.
Leverage each contact for a new connection and be relentless in your pursuit.

Hire Those Who Tackle the Unsexy

Hiring is one of the most critical skills a founder needs to develop early on.
With limited resources, it’s all about your team.
Every individual needs outstanding capacity, focus and drive.
They need to share the vision and passionately want success.
Everyone must demonstrate perseverance despite adversity, a willingness to tackle the unsexy and ongoing hustle.
Ensure you’re evaluating every potential candidate for the most important trait: resourcefulness.

The Secret to Time Management is Unified Focus

Many founders struggle with time management.
With so many things competing for mind-share, it can be challenging to determine where time is best spent.
Take the time to think about your strategy and develop a plan for your business.
Work out your big goals, break them down into smaller milestones and put them against a timeline.
Present it internally, get buy into the vision and assign goals (with timelines) to each person.
Manage daily against those objectives you will ensure progress is being made.
The secret to time management is unified focus.
Make sure you’re being disciplined and prioritizing ruthlessly.

Create a Team of the Willing

In a startup, everyone’s role is the same: do what it takes to make the company successful.
The entire team needs to have a deep rooted and shared passion for the business.
Every individual needs to take responsibilities above and beyond their defined role.
If someone sees something that needs to get done; they need to act.
There’s no time for any mentality besides eager willingness.
Ensure you’re hiring for hustle, resourcefulness and enthusiasm.
Don’t settle for anything less.
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