In the News
Sarah is often asked to comment on issues around entrepreneurship and technology.
Here are some of her recent media appearances:
Profiles:
Inc Magazine, 2010… “Top 30 Under 30″
![]()
![]()
Company of Women Magazine, November 2010 – “Meet Sarah Prevette“
NOW Magazine, September 2010 – “Back to the Start“
The Globe and Mail, May 2011 – “Wired Woman of Canada: Sarah Prevette“
Forbes, April 2011 – “Why It’s a Great Time to be an Entrepreneur“
Young Entrepreneur, March 2011 “Sarah Prevette of Sprouter“
Under 30 CEO, March 2011 – “Top 15 Female CEOs and Their Rising Companies“
Financial Post, September 2010 – “Sprouting a Hotbed“
The Globe and Mail, August 2010 – “Sprouting Successful Entrepreneurship Through Social Networking“
Wall Street Journal, March 10 2010 - How I…Got Red Hot by Rebranding

“Like most entrepreneurs, Sarah Prevette has hit more than a few bumps along the road to building her business. What separates the best from the rest, however, is the ability to turn those setbacks into assets.” – Michelle Wu, Wall Street Journal

Profit Magazine, March 2010 - Social Networking: Calling for Customers
“Prevette wants Toronto-based Sprouter to attract five million active users, and become to entrepreneur networks what Google is to search and YouTube is to video — all within the next two years.” – Annette Bourdeau, Profit Magazine
![]()
Toronto Star, March 3 2010 – New Online Community Sprouts Up
“Becoming the No. 1 online destination for entrepreneurs will take time but Sprouter is well on its way.” – Naomi Carniol, Toronto Star
Financial Post, November 10 2009 – Lessons in Failure
“With her startup aimed at helping other startups, Ms. Prevette hopes that through collaboration and proper networking, Sprouter can buck the trend of a lingering perception of the Canadian tech startup community: that second chances are hard to come by.” – Matt Hartley, Financial Post
Note: Article also appeared in the Montreal Gazette, Ottawa Citizen, Calgary Herald, Edmonton Journal, Saskatoon Star-Phoenix, Windsor Star, Vancouver Sun, Victoria Times Colonist, Vancouver Province, Regina Leader-Post, and Canada.com.
![]()
The Next Women, November 26 2010 - Female Entrepreneur Launches Sprouter: Twitter for Entrepreneurs?
“Founder of Sprouter, Sarah Prevette, is also well known as the organiser of Twestivals, and although the seat of the startup is in Toronto, Canada, the setup is global.” – Simone Brummelhuis
Recent Media Coverage:
Marketing Magazine, June 14 2010 – The Influencers
“Sarah Prevette is all about community. In 2009, the web entrepreneur launched Sprouter, an online tool that enables collaboration and networking between entrepreneurs, and prior to that built the tween pop culture community Upinion.com.” – Kristin Laird
Stratford Beacon Herald, June 12 2010 - Canada 3.0 packed with information
“I think the biggest challenge facing Canadian innovation is, in fact, Canadians.” -Sarah Prevette, web entrepreneur and founder of Sprouter, an online collaboration tool facilitating knowledge exchange between startups and business leaders. – Mike Beitz
About.com, June 9 2010 - Sarah Prevette Interview
Sarah Prevette is Founder/CEO of Sprouter.com, an online community specifically built for startup founders. Sarah recently took a few minutes to talk with me about her latest project. – Bryan Haines
Wired online, April 8 2010 - The Hopkinson Report Episode 99
Sarah appeared on episode 99 of Wired’s The Hopskinson Report podcast with Chris McCann of Startup Digest.
Download the free podcast on iTunes.
Read Write Web, February 25 2010 - Entrepreneur network Sprouter now with 100% more Twitter
“Twitter has a huge audience, and we recognize that many Sprouter users also use the service,” says CEO Sarah Prevette. “Now it’s easy for members to keep both accounts up-to-date while still leveraging the niche power of Sprouter – Twitter integration will only add to the number of conversations taking place and resources being shared.” – Chris Cameron
The Next Women, January 11 2010 - The 49 Most Notable Female Internet Heroes of 2009
Sarah is listed as a Launch Hero for launching Sprouter, which asks “What are you working on?”
TalentEgg Career Incubator, December 9 2009 – Young Entrepreneur Profile: Sprouter’s Sarah Prevette
“Connecting the masses at Sprouter is Sarah Prevette, a young web entrepreneur who is committed to revolutionizing how we use online social media. Drawing on her own experiences in start-ups, Sarah recognized a need amongst entrepreneurs that was not being answered and devised a creative solution. By offering a unique and valuable service to each of her clients, Sarah is proving that “business as usual” no longer applies to the entrepreneur.” – Will Moniz
Ottawa Business Journal, December 2 2009 - Brisk startup activity drives flurry of events
“Sprouter founder Sarah Prevette told OBJ she started Sprouter to not only connect individual entrepreneurs, but also act as a conduit between entrepreneurial organizations in various cities.” – Jim Donnelly
Springwise, November 25 2009 - Twitter for entrepreneurs
Sarah Prevette, Sprouter’s founder and CEO, explains: “The power of social networking by individuals has been made more than evident, and Sprouter is striving to create that same sense of community and sharing for entrepreneurs.” – Liesbeth den Toom
Webnation, November 25 2009 - Episode 6
Sarah Prevette drops by the set of Amber MacArthur’s Webnation show to talk about Sprouter.
Click! Weekly, November 17 2009 - Connect online in real time with Sprouter
“It’s a place where you can ask questions and get answers instantly,” says Sprouter CEO Sarah Prevette. “The goal is to provide active, relevant content for our users.” – Amy Bostock
The Next Web, November 13 2009 - A Sprouting Community for Start Ups
Sarah Prevette, the founder and CEO, believes that “Sprouter can provide the forum for real-time networking and collaboration so everyone can benefit from mistakes and successes.”. Indeed it does and after it’s beta launch back in August 2009, it’s providing it’s user with a unique space to market themselves, their ideas and businesses. – James Glick
TechVibes, November 4 2009 - Collaborate and Connect with Sprouter
“The power of social networking by individuals has been made more than evident, and Sprouter is striving to create the same sense of community and sharing for entreprenuers, ” says Toronto-based founder Sarah Prevette, Sprouter’s founder and CEO. It is Ms. Prevette’s hope that Sprouter will provide both an online and offline forum for real-time networking and collaboration so everyone can benefit from mistakes and successes. – Karim Kanji
StartupLucky, October 26 2009 - Sarah Prevette CEO Sprouter.com a startup connecting you with other innovators to network
Information Week, September 18 2009 - Sprouter provides a Collaboration Community for Entrepreneurs
Toronto-based Sprouter provides a networking and collaboration community for entrepreneurs. This morning I met with Sprouter founder and CEO Sarah Prevette to learn more about the service. – Allen Stern
IT Business, January 16 2009 - How and where to find help when launching your own business
“Prevette says being part of such an online community is a great way to meet with other business owners outside of your personal network.” – Michelle MacLeod
Video interviews:
Interview with TVO’s The Agenda about Our Digital Future, May 14 2010
Interview with the Roger Smith Hotel at #140 Conf LA, October 30 2009
Interview with TVO about Twestival, April 13 2009
Interview with Apple co-founder Steve Wozniak, August 18 2009
Interview with Wired’s Jim Hopkinson, June 3 2009
Sarah Prevette of RedWire on TheHopkinsonReport Blog/Podcast from Jim Hopkinson on Vimeo.






